Keyword and topic research
Search demand, ranking difficulty, questions from sales calls and support, and the prompts people use in AI assistants.
SEO content
SEO content writing services
We research what your buyers search for, plan the content and write it, starting with product and comparison pages and then the guides that support them. A senior strategist edits everything before it goes live.
What we write
Pages that win customers, and the content that supports them.
We start with the pages closest to a purchase, the ones people read when they compare options and check fit.
Then we build the guides and articles that bring in earlier traffic and pass authority to those pages through internal links.
01
Product and solution pages
What you sell, who it's for and what it costs, written so buyers and AI assistants can answer basic questions about you without guessing.
02
Comparison and alternatives pages
“You vs competitor” and “alternatives to” pages. People search for them late in the process, and AI assistants quote them when asked for options.
03
Use-case, industry and integration pages
One page per job, industry or integration your product handles, so you rank for specific needs instead of one generic category term.
04
Guides, articles and glossaries
Content that answers the questions people ask earlier in their research, with internal links to the pages above.
What's included
What the SEO content service covers.
01
02
Content strategy
A topic map tied to your product and funnel, with gaps against competitors and a publishing calendar.
03
Briefs
Every piece starts with a brief: search intent, target queries, angle, sources, internal links and the questions it must answer.
04
Writing
Specialist writers who know B2B buyers. We interview your subject-matter experts for the details only your team knows.
05
Editing and fact-checking
A senior editor checks every claim against its original source, tightens the copy and cuts filler.
06
On-page optimization
Titles, meta descriptions, headings, internal links, images and schema, set before anything goes live.
07
Content refreshes
We update pages that have slipped or carry outdated facts, and merge or remove pages that compete with each other.
08
Conversion copy
Clear calls to action, proof and pricing cues, so the pages that rank also produce leads.
09
Publishing
We publish in your CMS, or hand over finished pages with formatting and assets ready.
Our content standards
Pages people read and AI can quote.
01 / Answer first
Lead with the answer
Each section states its answer in the opening lines, then backs it up. Readers skim, and AI systems quote the clearest passage on the page.
02 / Sources
Primary sources only
We cite original research, documentation and data. If a study exists, we link the study, not a blog post summarizing it.
03 / Expertise
Your knowledge on the page
We interview your team and use your data, so each page says things a competitor can't copy from the top ten results.
We use AI tools where they speed up research. A writer and a senior editor own every page, check every fact against its source, and make sure it reads like someone who knows the subject wrote it.
How a piece gets made
From brief to published page.
Step 1
Research
Search data, competitor pages, sales and support questions, and AI prompts for the topic.
Step 2
Brief
Intent, angle, structure, sources and internal links, agreed before anyone writes a word.
Step 3
Write and edit
A specialist drafts, your expert checks the facts, and a senior editor finalizes.
Step 4
Publish and measure
We publish, then track rankings, clicks, AI citations and conversions for each page, and refresh pages that slip.
Related result
B2B supply chain software
$850K+ pipeline from organic search in year one.
The company started with almost no non-brand visibility. The work focused on the category searches buyers make, a content structure that could scale, and steady authority building.
$850K+pipeline attributed to organic
1.8Morganic clicks
Common questions
SEO content questions.
We do. Our writers draft, our editors edit, and we publish. Your team checks the facts and signs off, which usually takes one short review round per piece.
We use AI tools for research and analysis where they save time. A writer and a senior editor own every page, check every claim against its source, and make sure it says something a competitor's page doesn't. We don't publish unedited AI output.
We agree monthly output by page type in the proposal. A new comparison page and a light refresh take different amounts of work, so we plan by page, not by word count.
You do, once invoices are paid. That covers the copy, the briefs and any images or graphics we make for you.
In competitive B2B categories, plan on three to six months for new pages to reach their potential. Refreshes of existing pages often move within weeks, because those pages already have history and links.
Yes. We work from your positioning and messaging, interview your subject-matter experts, and send drafts through your approval process.
Related services
Often paired with this service.
Get a proposal
Get content that brings in customers.
Tell us what you sell, who buys it and which competitors keep outranking you. We reply within one business day to book a call, then send a written proposal.