Technical SEO
Audits, indexing, site speed and migrations, with fixes made in your CMS or ticketed for your developer.
South Africa
SEO and GEO agency for South African businesses
We help South African companies rank on Google and get recommended when customers ask ChatGPT, Gemini or Google's AI Overviews who to use. You get the same senior team and services as our international clients, quoted in rand.
Why work with us
Rank on google.co.za, and show up in AI answers too.
Google handles about 92% of searches in South Africa, and Bing, the engine behind Microsoft Copilot, takes most of the rest. More buyers now also ask an AI assistant for a shortlist before they phone anyone.
We work on both: the rankings that bring in enquiries today, and the AI answers that are starting to shape shortlists.
Search share source: StatCounter, South Africa, September 2026
01
Quoted in rand
We quote South African clients in rand, scoped to the work your site needs. You don't pay for a package full of tasks you didn't ask for.
02
Local sources that count
We earn coverage and reviews on the South African sites your customers read, from trade and business publications to review platforms like Hellopeter.
03
Local search covered
If you serve customers in a city or region, we set up and maintain your Google Business Profile so you show up in local results and on Google Maps.
04
On South African time
Calls, reviews and turnaround happen during your working day, on SAST.
Services
SEO and GEO services for South African companies.
Pick the services your site needs. We recommend combining SEO with GEO, because the groundwork overlaps and a single plan costs less than two.
01
02
SEO content writing
Service, product and location pages, plus the guides that answer what your customers search for.
03
Local SEO
Google Business Profile, reviews, local citations and location pages for searches in your city or region.
04
Link building and digital PR
Coverage and links from South African publications, directories and industry bodies.
05
GEO and AEO
Get named in ChatGPT and Gemini answers, and quoted in Google's AI Overviews.
06
AI visibility tracking
Monthly tracking of where AI mentions your business, and which competitors it names instead.
Who we work with
Businesses whose customers compare before they buy.
That includes financial advisers, software companies, manufacturers, private schools and online retailers, as well as South African firms selling to customers overseas.
- Financial services and fintech
- SaaS and software
- E-commerce and retail
- Education and online learning
- Professional services
- Property
- Manufacturing and industrial
- South African companies selling abroad
How it works
From first call to a quote in rand.
Day 1
Call
A 30-minute call about your business, your market and what you want from search.
After the call
Quote
A written quote in rand listing the monthly work: pages, PR, technical fixes and tracking.
Weeks 1–3
Audit and baseline
A technical audit, keyword research and a record of where you rank and get mentioned today.
Every month
Work and report
Fixes, content and outreach every week, with a monthly report on rankings, AI visibility and enquiries.
Pricing
Priced in rand, scoped to your business.
We don't sell fixed SEO packages. After the call you get a written quote in rand that spells out the monthly work, so you can see what the fee buys before you commit. The first term is 90 days, then month-to-month.
In randMonthly retainers and fixed-fee audits, quoted after a 30-minute call.
Get a quote
Common questions
SEO in South Africa: questions we get.
Yes. We scope the work to your site and budget, so a smaller business can start with a focused plan, such as local SEO and the pages that bring in most of your enquiries, and add more later.
It depends on the work your site needs. Local SEO for one location costs far less than a national content and PR programme. We quote in rand after a short call, and the quote lists exactly what you get each month.
No. We work with businesses across South Africa, remotely and on South African time. Calls run on Google Meet or Microsoft Teams.
Yes. Local SEO covers your Google Business Profile, reviews, local citations and location pages where they make sense, so you show up for searches like “accountant in Sandton” or “solar installer in Cape Town”.
GEO (generative engine optimisation) is the work of getting your business named in AI answers from tools like ChatGPT and Gemini. South Africans use these tools to research purchases too, and because GEO is new, there's room to get ahead of competitors who haven't started.
We set up analytics and lead tracking to collect only what the reporting needs, and we work within your privacy policy and consent setup. Your legal or compliance team has the final say on POPIA questions.
Yes. We write tickets your developer can act on, and we work alongside in-house marketers, sending drafts through your approval process.
Get a quote
Get a quote in rand.
- We replyWithin one business day, to book a 30-minute call.
- We talkYour business, your market, your competitors and what you've tried so far.
- You get a quoteA written quote in rand with the monthly scope, timeline and fee.
- Emailhello@optimitor.com
- PricingQuoted in rand
- First term90 days
- After thatMonth-to-month