A GEO agency for brands that are read but never recommended.
Generative engine optimization is the work of getting named as the answer, not just used as a source. Plenty of brands are already being read by the models. Far fewer are being recommended by them, and the gap between those two things is where the revenue sits.
$6,000–$10,000 per month · 90-day initial term · one client per category
Being quoted and being recommended are different outcomes.
A model can crawl your blog daily, lift a fact from it, and still name a competitor as the product to buy. We measure both separately, find which one you are failing, and fix that one. In most audits we run, the brand with the best content is not the brand getting recommended.
Share of voice against real rivals
We benchmark your brand presence and link presence against three named competitors across five engines.
Entity clarity
Models have to know which company you are before they can recommend you. Name collisions and inconsistent records quietly cost citations.
Content models can quote
Answer engines lift definitions, comparisons, specific figures and direct answers. Most brand content offers none of these in a liftable form.
Third-party sources
Review sites, roundups and comparison pages carry disproportionate weight in commercial recommendations. Owned content alone rarely moves them.
What generative engine optimization actually involves.
No dashboards sold as strategy. Every workstream below exists to move one of two numbers: how often you are named, and how often you are cited.
Baseline visibility audit
Brand presence, link presence and share of voice across ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode.
Entity and technical foundations
Consistent records, resolvable identity and a site models can read and attribute correctly.
Answer-shaped content
Comparison, alternative and definition pages structured so a model can quote them cleanly.
Independent source development
Coverage on the review sites, roundups and publications that commercial answers are built from.
Monthly GEO reporting
Named versus cited, movement by engine, and which competitor is taking the answers you want.
A strong fit when search decides who gets considered.
Built for
- Established companies with product-market fit
- Deal size above roughly $20K, or a customer worth repeat purchase
- A defined category with identifiable competitors
- A long enough buying cycle that research shapes the shortlist
- Leadership ready to invest $6K–$10K a month for at least 90 days
Probably not a fit
- Anyone expecting guaranteed rankings or guaranteed AI mentions
- Teams who want article volume or purchased links by DA
- Very early products still looking for a market
- Companies unwilling to change the site or the positioning
Straight answers.
If something here is not covered, ask us directly and we will answer it in writing before any call.
What is a GEO agency?
A GEO agency works on generative engine optimization: getting a brand named and cited inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Good GEO work sits on top of solid traditional SEO rather than replacing it.
What is the difference between GEO and SEO?
SEO earns a position in a list of links. GEO earns a place inside a generated answer. The underlying work overlaps heavily, because answer engines draw from pages that rank and sources they trust. The measurement is what genuinely differs.
Can you get my brand into ChatGPT answers?
We can improve the conditions that make it likely and we can measure whether it is happening. We cannot guarantee it, and neither can anyone else. ChatGPT is generally the hardest engine to move because it leans on third-party review and comparison coverage rather than a brand's own content.
Do we need GEO if our SEO is already strong?
Often yes, and the reason is specific. Strong SEO frequently produces a brand that gets cited as a source without being recommended as a product. That inversion is common and it is invisible unless you measure named and cited separately.
How much does a GEO agency cost?
Optimitor runs $6,000 to $10,000 per month with a 90-day initial term and one client per category. Cheaper GEO offers are usually a monitoring tool with a service wrapper.
Find out what AI says about you, and who it recommends instead.
Tell us your category and three competitors. We measure your share of the conversation across ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode, and send back the first gap worth fixing.