Data-led PR campaigns
Surveys, data studies and reports built from your product data or industry research, pitched to journalists who cover your space.
Link building and digital PR
Link building and digital PR services
We earn links and mentions from the sites your buyers and Google trust: industry publications, news outlets, review platforms and the best-of lists AI assistants quote when they recommend vendors.
Why it matters
Why links and mentions still matter.
Google uses links from other sites as one of its signals of authority. AI assistants rely on other sites too: ask one for the best tools in your category and the answer draws on review sites, comparison articles and publications that mention specific vendors.
One piece of work serves both, which is earning a place on the sites people and models already trust.
01
Authority for Google
Relevant links from respected sites help your important pages rank, and help new pages rank faster.
02
Evidence for AI assistants
Mentions on review platforms, lists and publications give AI systems a reason to name you.
03
Referral traffic
Coverage in publications your buyers read sends qualified visitors on its own.
04
Branded search
Coverage tends to lift searches for your brand name, an early signal while rankings catch up.
What's included
What the link building service covers.
01
02
Expert commentary
We match your experts to journalist requests and draft the responses, so your team gets quoted in relevant articles.
03
Trade and industry publications
Contributed articles and interviews in the publications your buyers read.
04
Review platforms
Complete, accurate profiles on G2, Capterra, TrustRadius and category sites, plus a process for asking happy customers for reviews.
05
Best-of lists and roundups
We find the comparison and “best tools” articles AI assistants cite for your category, and pitch their authors to include you.
06
Unlinked mentions
We find articles that mention your brand without linking to you, and ask for the link.
07
Partner and integration listings
Marketplace, partner directory and integration pages from the companies you work with.
08
Community presence
Useful answers in Reddit threads and specialist forums where people ask for recommendations, posted from real accounts with the affiliation disclosed.
09
Link and coverage reporting
Every link and mention we earn, with the site, the page and why it matters to your rankings or AI visibility.
What we won't do
Shortcuts that get sites penalized.
Google's spam policies name bought links, excessive link exchanges and large-scale guest posting with keyword-rich anchors as link spam. We stick to links and mentions an editor chose to give you.
- Buy links or sell packages by Domain Authority
- Use private blog networks
- Run link exchanges
- Mass-produce guest posts
- Post fake reviews or astroturf communities
- Promise a fixed number of links a month
How we work
How a campaign runs.
Weeks 1–2
Research targets
We list the publications, review sites and lists that rank for your topics and get cited in AI answers.
Weeks 2–6
Build the story
Data, expert angles and assets that give journalists and editors a reason to cover you.
Ongoing
Pitch
Personal outreach to journalists, editors and list authors, plus expert commentary requests every week.
Monthly
Report
Every link and mention earned, how good each one is, and movement in rankings and AI mentions.
How we measure it
What we report on.
Relevant referring domains
New links from sites that cover your industry or your buyers' problems.
Target coverage
Placements on the publications, review sites and lists we agreed to pursue.
AI mentions
Changes in how often AI assistants name you on your tracked prompts.
Rankings
Movement for the pages the links point to.
Common questions
Link building questions.
We don't sell link quotas, because quotas push agencies toward low-quality sites. You'll see every link and mention we earn each month, and we agree targets for the publications, review sites and lists that matter in your category.
No. Google's spam policies treat buying links that pass ranking credit as link spam, and paid placements rarely land on the sites AI assistants trust. (Google spam policies)
Digital PR earns coverage and links from online publications by giving journalists something worth writing about: original data, expert commentary or timely analysis.
Yes. AI assistants draw on publications, review sites and comparison articles when they recommend vendors. Coverage on those sites gives them a reason to name you.
Expert commentary can land within weeks. Data-led campaigns take six to ten weeks to research, build and pitch. Review platform work pays off as reviews accumulate.
Yes. We fix your profiles, make sure your category and feature details are accurate, and set up a simple process for asking customers for reviews.
Related services
Often paired with this service.
Get a proposal
Get covered where your buyers look.
Tell us about your company, your experts and the publications you'd like to appear in. We reply within one business day to book a call, then send a written proposal.