Notes on SEO, GEO and getting cited by AI.
Primary-source research on search visibility, AI citations and the operating choices behind durable demand.
Best Practices to Get Cited by ChatGPT
AI citation starts in a place many brands overlook: organic search. ChatGPT is more likely to cite a page that already ranks, answers a clear question, and carries strong trust signals.
Read the guide ↗PRACTICES
AI Search Visibility Checklist for SaaS
The queries and entities to own, the technical signals crawlers depend on, a baseline your team can reproduce, and the authority work behind it.
Read the checklist ↗AI Search Visibility Consulting Rates: A Guide
What the engagement should include, which tier fits your stage, consulting against software, and the hidden costs a proposal leaves on your payroll.
Read the guide ↗Best AI Citation Tools for Marketers
A short, honest shortlist, then how to define what the tool must measure and test it against traffic, conversions and revenue.
Read the comparison ↗AI Citation Strategy for B2B SaaS: 5 Steps
Map the buyer prompts, gate the content, fix what search systems can read, earn the third-party proof, then measure what it moves.
Read the guide ↗AI Citation Service for B2B SaaS: A 5-Step Build
Citation KPIs, a source audit, measurement that isn’t mistaken for strategy, and a content workflow with a human on every gate.
Read the guide ↗AI Citation Services Pricing: A Buyer’s Guide
What citation optimization should include, how retainers compare with projects and tools, and how to price the work a quote leaves on your payroll.
Read the guide ↗Best AI Citation Pricing for Enterprises
Ten enterprise options with listed prices, model coverage and cadence, plus how to choose between subscription, usage-based, tiered and managed.
Read the comparison ↗AI Citation Audit for B2B SaaS: How-To
Test real buyer prompts, record every cited source, then work out whether the gap is reach, clarity, trust or recommendation fit.
Read the guide ↗Top AI Citation Audit Checklist Tools and Services
Nine tools and services compared on engine coverage and automation, plus the checklist to run before you trust any visibility score.
Read the comparison ↗AI Citation Optimization for Brands: How-To
Where your brand shows up in AI answers, what the on-site and off-site signals are doing, and how to correct a false citation.
Read the guide ↗AI Citation Case Study for B2B SaaS
The baseline, the trigger map, the review gate and the measurement cycle behind a citation programme that reaches pipeline.
Read the case study ↗Best AI Citation Tracking Tools Compared
Eleven tools reviewed on where their prompt data actually comes from, what each one lets you act on, and the metrics worth putting in a client report.
Read the comparison ↗The 9 best AI SEO agencies in 2026 — and why we didn’t put ourselves at number one
Nine agencies worth a shortlist, a scorecard you can run yourself in an afternoon, and the peer-reviewed research on what actually moves AI citations.
Read the guide ↗B2B SaaS SEO in 2026: Win the shortlist, not just the click
A commercial SEO operating model for high-value SaaS: category demand, decision assets, authority, AI visibility and pipeline measurement.
Read the guide ↗How to measure AI search visibility — and the numbers to stop reporting
GA4’s AI Assistant channel, crawl-to-refer ratios and prompt dashboards share one blind spot. A stack that survives it.
Read insight ↗AEO agency vs SEO agency: choose the operating model, not the acronym
The right partner integrates technical SEO, commercial content, authority and AI visibility instead of selling duplicate retainers.
Read insight ↗GEO vs SEO: different surfaces, shared foundations
AI search adds new surfaces and measurement needs, but the operating foundations belong in one search programme.
Read insight ↗How to get your brand cited by ChatGPT
A practical guide to source eligibility, clear answers, entity consistency, independent evidence and monitoring.
Read insight ↗What is Answer Engine Optimization?
What AEO means, how it relates to SEO and which parts deserve a distinct measurement layer.
Read insight ↗SEO vs AEO vs GEO: one ecosystem, different outputs
A practical map of the acronyms and how to avoid building three teams around one commercial problem.
Read insight ↗AEO vs SEO: where the overlap ends
The foundations overlap heavily. The outputs, interfaces and measurement questions do not.
Read insight ↗Reddit, communities and the sources buyers trust
How authentic community participation can support research, reputation, search visibility and category authority.
Read insight ↗See how the approach applies to your category.
Start with a six-search visibility teardown.