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AI Search
· 8 min
How ChatGPT Decides Which Brands to Recommend (And How to Be One)
A deep dive into ChatGPT's citation patterns and what it takes to earn consistent brand recommendations in AI-generated responses.
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Strategy
· 10 min
Topic Clusters in 2025: The Architecture That Wins in Google and AI Search
How to build pillar-cluster content architectures that create compounding visibility across traditional and AI-powered search surfaces.
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Backlinks
· 6 min
Why DR50+ Is Our Minimum Standard (And What Most Agencies Won't Tell You)
The difference between links that move rankings and links that waste money. A look at backlink quality standards in the AI era.
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Reddit
· 7 min
Reddit SEO: How Google's Partnership Changed the Game for Brand Visibility
Reddit threads now rank for millions of commercial queries. Here's how to build an authentic Reddit presence that feeds both Google and AI search visibility.
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Content
· 9 min
Dual Optimization: Writing Content That Ranks in Google and Gets Cited by AI
The specific formatting, structure, and authority signals that make content perform across both traditional search and AI-generated responses.
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AI Search
· 11 min
The Death of "AI Optimization" — Why Separate AEO Services Are a Scam
Prompt injections, hidden metadata, and "AEO packages" — why the research says these tactics don't work, and what actually drives AI search visibility.
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