One programme. The whole search-to-shortlist system.
A senior-led SEO and AI visibility engagement for established B2B companies that want more influence over how buyers discover, compare and validate vendors.
Become easier to find, easier to trust and harder to exclude.
Optimitor is not a content subscription, a link package or a dashboard. The programme is built around the commercial searches and source signals that influence whether your company enters a buyer's consideration set.
Every account receives a different sequence of work. The common operating model is one strategy across Google rankings, AI answers, your own decision assets and the independent sources buyers use to validate claims.
Five workstreams, managed as one system.
- Commercial demand and competitor mapping
- Technical SEO and information architecture
- Category, use-case and comparison pages
- Editorial improvement of existing content
- Structured data and entity clarity
- Digital PR and source development
- AI answer and recommendation monitoring
- Conversion and pipeline reporting
Enough structure to prove execution. Enough flexibility to follow the evidence.
Commercial visibility diagnosis
We map priority searches, buyer questions, competitor positions, site constraints and the third-party sources shaping the category.
Roadmap and measurement baseline
A sequenced plan identifies the highest-value pages, technical changes, authority opportunities and leading indicators for the quarter.
Foundation and decision assets
We resolve the biggest structural constraints and create or improve the pages closest to buying intent.
Authority and compounding
We expand source coverage, improve independent evidence, monitor search and AI outcomes, and redirect effort toward the strongest signals.
Continue only if the case is there
You receive a clear review of implementation, movement, remaining constraints and the economics of continuing month-to-month.
Senior judgement plus implementation capacity.
The programme combines strategic ownership with the ability to ship. We do not hand over a 90-page audit and leave your team to figure out what happens next.
- A named senior lead
- Weekly operating cadence
- Prioritised implementation queue
- Writing and editorial execution
- Technical recommendations and QA
- Source and authority campaigns
- Monthly commercial readout
- Shared evidence and change log
No article quotas. No DA packages. No acronym tax.
Volume is not a strategy. Authority is not a marketplace score. AI visibility is not a separate retainer pasted onto SEO. We allocate effort to the constraint that is most likely to improve the account's commercial position.
Search surfaces differ. The operating system should not.
Technical foundations, content, brand clarity and independent authority influence multiple surfaces at once. Separate teams create duplicated strategy, competing priorities and accountability gaps.
One commercial model
Every priority traces back to the searches, objections and decision criteria closest to pipeline.
One source of truth
Google performance, AI answers, source coverage and conversions sit in the same operating view.
One accountable owner
You do not have to mediate between an SEO agency, writers, PR support and an AI-search vendor.
Selective by design.
Strong fit
- Established B2B product or specialist service
- Customer value above roughly $20K
- Existing site, proof and product-market fit
- A defined category with named competitors
- Leadership wants a senior external owner
Not what we are built for
- Bulk content fulfilment
- Standalone link placements
- Guaranteed rankings or citations
- Pre-product-market-fit demand generation
- Budgets below $5K/month
Before you apply.
It is long enough to complete meaningful technical and content work, establish a baseline and observe leading indicators—without asking you to sign a year-long contract before value is visible.
No. Search and AI systems are outside any agency's control. We commit to the agreed implementation, transparent evidence and a clear decision point at day 90.
The programme is designed to ship. Exact publishing and technical access varies by client, but strategy, production, QA and operating ownership sit with Optimitor.
We define the core category, primary geography and commercial keyword set before contracting. We will not accept a direct competitor targeting the same market while the engagement is active.
We will show you the first commercial gap before asking you to buy the programme.
The private teardown reviews six high-intent searches and the competitive sources surrounding them.