Find out which ads bring you customers, and tell the ad platforms, so they can find more customers like them.
Every enquiry from your website arrives in your CRM, the system where you keep leads and customers, with the ad, campaign and page it came from. When an enquiry turns into a real prospect, Google Ads, Meta (Facebook and Instagram) and LinkedIn are told, so they look for more people like that instead of anyone who fills in a form.
From the first click to a good prospect.
Ad click
When someone arrives from an ad, the site notes which ad and campaign it was.
Form
When they fill in a form, those details travel with it.
CRM
The enquiry arrives with every detail filled in, checked for duplicates, and someone gets an alert.
Your team
Your team marks the enquiry as a good prospect, as they do now.
Ad platforms
Google Ads, Meta and LinkedIn are told, and look for more people like that.
What your team can do afterwards
- See the ad, campaign and page behind every enquiry in your CRM
- Get an alert the moment an enquiry arrives
- Check that Google Analytics counts the same enquiries as your forms
- Know that Google Ads and Meta now aim for good prospects instead of any form fill
What's included
Measurement
- A tracking plan for your website
- Google Tag Manager and Google Analytics set up to count enquiries
- A cookie banner with Google Consent Mode, where your visitors' location requires one
Forms and CRM
- Your forms sending enquiries to HubSpot or Salesforce, with the source, campaign, click reference and landing page
- Checks for duplicates
- An alert to the right person for each new enquiry
Ad platforms
- Google Ads conversions, including enhanced conversions and imports from your CRM
- The Meta Pixel and Conversions API, through your CRM's own Meta connection
- The LinkedIn Insight Tag and conversions
Proof and paperwork
- Five test enquiries followed from click to CRM to ad platform
- A short report on where Google Analytics, your CRM and the ad platforms disagree, and why
- A tracking document, with a video walkthrough
- An hour with us and 30 days of fixes
How the weeks run
We check what's there now, write the tracking plan, and set up tags, the cookie banner and your forms.
The ad platforms, the CRM imports, five test enquiries, the report and the tracking document.
An hour with us, a video of the tracking document, and 30 days of fixes.
What we need from you
- Admin access to Google Tag Manager, Google Analytics and your ad accounts
- Admin access to your CRM and your website's forms
- Someone who can tell us when an enquiry counts as a good prospect
What we measure
Ad platforms find more of whatever you tell them counts. Tell them about every form fill, and they bring you more form fills. Tell them which enquiries became good prospects, and they look for more of those.
Sending Google your own enquiry data also helps it count your results more accurately. In Google's words, enhanced conversions “can improve the accuracy of your conversion measurement”.
We measure how many enquiries in your CRM have a known source, and how many results are sent back to each ad platform, before and after.
When it's done
We agree these tests before we start:
- Five test enquiries reach your CRM with every source detail filled in
- The results show up in Google Ads and in Meta
- Your team signs off the tracking document
Our guarantee. If something fails one of these tests when we hand it over, we keep working for free until it passes.
What the price covers
From $5,000 for one CRM, up to three ad platforms and up to five forms. If you need more, we quote it before you commit. Every new website we build includes lead tracking.
Questions about lead tracking.
No. Lead tracking works on its own. It also makes AI reporting more accurate later, because both use the same numbers.
HubSpot and Salesforce. If you use another one, ask on the call and we'll tell you whether we can do it.
We set up a cookie banner where your visitors' location requires one, and the tracking follows each visitor's choice.
No. The Meta connection runs through your CRM, so there's nothing for you to host.
Not exactly. No setup gets them to match perfectly, because each tool counts in its own way. The report shows where they differ and why, so your team knows which number to use for what.
What goes well with lead tracking.
Find out which of your ads bring customers.
We reply within one business day. Tell us which ad platforms, CRM and forms you use, and we'll confirm the price on the call.