Blog posts and press releases drafted in your voice, with every fact checked before your team approves them.
AI content finds the questions your customers search for, drafts a post or page that answers them in your voice, and links every fact to its source. Someone on your team reads it, changes what they want and approves it. AI content also drafts press releases and finds journalists to send them to.
Five steps from a topic to a draft on your website.
Topic
What your customers search for, what competitors cover and what AI chat apps say today.
Draft
Written in your voice, with the answer first and every number linked to its source.
Checks
Facts, banned words, generic phrasing, links, and the page title and description.
Your editor
Someone on your team reads it, changes what they want and approves it.
Website draft
The approved piece lands on your website as a draft. Your team publishes it.
What your team can do afterwards
- Turn a topic into an outline with the questions your customers ask
- Get a draft in your voice with every number linked to its source
- Update the pages that are losing visitors from Google
- Write a press release, with a list of journalists and a pitch email for each one
- Send approved drafts straight to your website
What's included
Connections
- Google Search Console and search data
- Your website's content system
- A journalist database, in your name
- A list of the sources you trust
Writing rules in your rulebook
- How each piece is laid out, so Google and AI chat apps can quote it
- How facts are sourced, and any lines you must or must not use
- Your voice, banned words and examples you like
Twelve writing assistants
- Topic research
- Competitor gaps
- Outline
- Draft
- Fact check
- Check for generic AI phrasing
- Updates for pages losing visitors
- Internal links
- Page titles and descriptions
- Comparison pages
- Press release and journalist list
- Pitch email
Templates and a calendar
- Templates for outlines, articles, comparison pages, press releases and pitches
- The five steps above, with approval built in
- A content calendar in Notion or Google Sheets
First pieces and handover
- Three pieces and one press release made this way and approved by your editor
- An hour with your editor, short videos, a one-page guide and 30 days of fixes
How the weeks run
Connections, writing rules and templates.
The assistants, and the first three pieces with your editor.
The press release, journalist list and pitches, then the handover.
What we need from you
- Access to your website's content system
- One person who approves every piece
- Your brand guidelines and the sources you trust
- A journalist database subscription in your name
- The AI setup, or both at the same time
What we measure
The aim is more pieces each month with the same team, a source for every fact, and press releases without a monthly PR agency fee.
We measure how long each piece takes and how many your team publishes a month, before and after.
When it's done
We agree these tests before we start:
- Three pieces pass the fact check, with a source link for every number, and your editor approves them
- One press release with a list of 20 relevant journalists
- One approved piece sent to your website as a draft, automatically
Our guarantee. If something fails one of these tests when we hand it over, we keep working for free until it passes.
Questions about AI content.
Not if your rulebook is right. Your voice, banned words and examples go in during the first week, and a check flags generic phrasing before your editor sees the draft. Your editor still approves every piece.
No. It puts a draft on your website after your editor approves it. Publishing stays with your team.
Every piece answers the question first and backs it up with sources, which is the kind of page Google and AI chat apps tend to quote. We don't sell search marketing (SEO) as a monthly service, though. We set your team up to do it.
AI content builds a list of relevant journalists from a database in your name and drafts a pitch email for each one. Your team sends them.
That depends on your editor's time, because a person approves everything. We measure pieces a month before and after, so you'll see the real number.
What goes well with AI content.
Publish more, with every fact checked.
We reply within one business day. Tell us how much you publish now and who edits it, and we'll plan the first three pieces on the call.