Own the searches that decide the shortlist.
Optimitor helps established B2B companies become easier to find, trust and recommend across Google and AI search. One senior team. One integrated programme. One company per category.
Typical engagements: $6,000–$10,000/month · 90-day initial term · no annual lock-in
Visibility is not traffic. It is influence before the form fill.
Buyers move between Google, AI answers, comparison pages, communities and vendor sites long before they speak to sales. Winning means being present, credible and correctly positioned across that journey.
Be found for the right demand
Own category, use-case, comparison and problem searches that indicate a real buying process—not just broad informational traffic.
Give buyers decision-grade evidence
Build the pages, proof and answers that help a prospect understand fit, differentiation, implementation and risk.
Earn authority beyond your own site
Strengthen the independent sources, expert signals and category references that influence both buyers and retrieval systems.
Connect visibility to pipeline
Track qualified rankings, recommendation presence, source coverage, conversions and opportunities—not a monthly pile of vanity metrics.
Your next customer is researching in more than one place.
Category searches, problems, integrations and use cases create the initial field of options.
AI answers
Buyers ask for recommendations, trade-offs, alternatives and a fast understanding of the market.
Independent sources
Reviews, publications, experts and communities reinforce—or undermine—the claims on your website.
Your site
Comparison, proof, product and implementation pages decide whether the buyer takes the next step.
One accountable partner for the entire search-to-shortlist system.
Strategy, technical foundations, commercial content, authority development, Google visibility, AI answer monitoring and reporting are managed as one operating programme—not as disconnected service lines.
The work changes by account. The system does not.
Commercial search strategy
Map the searches, questions and comparison moments most likely to create pipeline.
Technical and entity clarity
Resolve architecture, indexing, internal linking, structured data and brand consistency issues.
Commercial content
Create and improve category, use-case, integration, alternative, comparison and proof assets.
Independent evidence
Develop expert contributions, source relationships, digital PR and relevant third-party validation.
Visibility and pipeline measurement
Monitor qualified search positions, AI answers, source coverage, conversion behaviour and revenue contribution—then put the next month of effort where the constraint is.
The standard is commercial movement.
$850K+ pipeline attributed to organic search in year one.
More qualified demand, not just more sessions.
Organic visibility replaced a material share of paid acquisition.
Results are anonymised. Measurement context and supporting analytics can be reviewed during qualified sales conversations under mutual NDA.
A fixed proof period. A clear decision at the end.
Diagnose
Commercial demand, competitors, technical constraints, source gaps and current visibility.
Prioritise
A sequenced roadmap tied to business value, difficulty and the fastest credible gains.
Execute
Technical fixes, decision assets, content improvement and authority work in weekly cycles.
Decide
Review completed work, leading indicators, pipeline evidence and whether continued investment is justified.
A strong fit when one additional customer can pay for the programme.
Optimitor is built for
- Established B2B companies with product-market fit
- High-consideration products or services
- Typical customer values above roughly $20K
- A defined category and identifiable competitors
- Leadership ready to invest $6K–$10K monthly
Probably not the right fit
- Very early products still searching for a market
- Low-ticket offers needing immediate paid-media economics
- Teams looking only for bulk articles or purchased links
- Companies unwilling to implement technical or positioning changes
- Anyone expecting guaranteed rankings or AI mentions
See where competitors enter the shortlist—and where your brand disappears.
We review three high-intent Google searches and three realistic AI buyer questions, then share the most commercially important gap.