AI implementation for marketing teams: AI that reads your rules before it does anything.
Optimitor connects the AI your team already pays for to your analytics, CRM, ad accounts and website. We write your numbers, brand and approvals into a Rulebook it reads every time, then hand the whole setup over for your team to run.
Every price is on this site. Most builds go live within six weeks, and you own everything we make.
Nine problems we fix, in the words we hear them.
Your Rulebook, shared skills and an owner on your team.
Weekly active use, and tasks moved into AI.
Plain-English answers from your own data, every number traced to its query.
Hours spent on reporting each week.
Rank tracking, keyword research and AI-answer checks on pay-per-use data.
What you spend on software each year.
Briefs from live search data, drafts in your voice, every claim sourced.
Pieces a month at the same headcount.
Press releases, media lists and pitches from your own workspace.
Releases and pitches sent each month.
A prompt library built on your brand rules, with a check on every image.
Approved images a week, and the cost of each.
A site your team changes in plain English, with a preview before anything goes live.
Time from request to live change.
Every lead traced from first click to closed deal, and fed back to Google and Meta.
Share of leads with a known source.
A costed plan in one week: what to switch on, build and cancel.
A plan with prices, payback and dates.
Every engine reads your Rulebook first.
Most AI in marketing teams guesses. It doesn't know which GA4 property to filter or what counts as a lead, so it fills the gaps with confident answers and someone has to check everything.
Your Rulebook fixes that. It's a plain document we write with you in week one, and every engine reads it before it answers a question, drafts a page or changes your site.
Gartner expects more than 40% of agentic AI projects to be cancelled by the end of 2027. Source: Gartner, June 2025
Your numbers
Account IDs, filters, known data quirks, what counts as a lead or a customer, and which dates to compare.
Your brand
Voice, the words you never use, product facts, prices, and the sources you trust.
Your approvals
What needs a person's sign-off before it ships, and whose.
Your checks
The tests every answer, draft and page change passes before anyone sees it.
Yours to keep
It's plain text, so it moves with you if you ever change AI provider.
Start small, then add engines.
Start with an audit or a tracking fix. The AI workspace comes next, then the engines you need. Websites stand on their own.
Plans, tracking and websites
No AI workspace neededAI audit
A costed plan: what to switch on, what to build and what to cancel.
- A keep-or-cancel call on every tool
- Data and tracking health check
- A ranked plan with fixed quotes
Tracking fix
Every lead traced from first click to closed deal, and fed back to Google and Meta.
- Forms write to your CRM with their source
- Qualified leads sent back to the ad platforms
- Five test leads prove it works
Website engine
A fast lead-generation site your team changes by asking for the change in plain English.
- Build or migrate, every old URL redirected
- Tracking fix included
- Preview and approve every change
AI engines
The workspace first, then any engineAI workspace
The AI seats you already pay for, set up with your Rulebook, shared skills and an owner.
- Your Rulebook, written with you
- Five starter skills
- One person on your team owns it
Insights engine
Plain-English answers from your own marketing data, with the source attached.
- A Monday KPI digest
- Rank and AI-answer tracking
- Board report drafts
Content engine
Articles, pages and press releases from live search data, every claim sourced.
- Briefs, drafts and refreshes
- Press releases and media lists
- Your editor approves everything
Creative engine
On-brand images for your site, ads and social, from a prompt library built on your brand rules.
- 30 prompts across formats
- A check on every image
- 20 approved images to start
Pay once for the build, then keep it.
Agencies and software bill you every month. We build once, in your accounts, and hand it over. The insights engine covers rank tracking, keyword research and AI-answer checks on pay-per-use data, and the audit tells you which subscriptions you can cancel.
What you won't get from us.
Big consultancies sell discovery phases and slide decks. Automation agencies build things in their own accounts that stop working when the agency leaves. We do neither.
- A discovery phase measured in months
- A strategy deck without a build
- Juniors learning on your project
- Automations living in our accounts
- Hourly invoices
- Jargon
How a build with us compares.
| What you get | Large consultancy | AI automation agency | Optimitor |
|---|---|---|---|
| First working result | Typically after a discovery phase | Often fast, in the agency's own accounts | Two to six weeks, in your accounts |
| Price on the website | Rarely | Sometimes | Every price |
| Who does the work | Partners sell, teams deliver | Generalist automation builders | The person who scopes it |
| Marketing judgment | Varies | Usually none | Built by people who run marketing teams |
| What you keep | A strategy and the slides | Automations in someone else's tools | The engines, your Rulebook and every account |
| When something breaks | A change request | A support ticket | Fixed free for 30 days, then optional support |
From first call to handover in weeks.
A 30-minute call
We talk through what you want fixed. Then you get a written proposal with a fixed price and the number the build has to move.
Audit or kickoff
Interviews, access, and a baseline of the numbers the build is measured against.
Build
We build in your accounts, test against numbers you already trust, and send a written update every week.
One hour, then it's yours
A live hour with your owner, recorded walkthroughs, a one-page guide and 30 days of fixes.
Prices, before you ask.
AI audit
One week. A costed plan with a keep-or-cancel call on every tool.
Workspace and insights engine
Your Rulebook, shared skills, plain-English answers from your data and a Monday digest.
Content and creative
Add the content engine for $9,000 or the creative engine for $5,000, on top of the workspace.
Website engine
Migration from $12,000, a new build from $15,000. The tracking fix comes included.
Questions we get on the first call.
Business plans from OpenAI and Anthropic, matched to what your team already uses. Both include the connectors, shared workspaces and coding assistant our engines need. If your company has standardised on Google or Microsoft, the audit tells you what works there before you spend anything.
Your Rulebook and skills are plain documents, so they move with you if you ever switch.
Usually very little. You need an AI business plan, which your team may already have. Depending on the engine, you may also need a data connector subscription or pay-per-use search data. The audit lists every cost before you commit, and it all goes on your card, not ours.
You do. The workspace, the Rulebook, the skills, the connectors and the code all live in your accounts. If you stop working with us, everything keeps running.
No. We build the engines and your team runs them. If you want an agency to do the work every month, we're the wrong firm.
The audit takes one week and the tracking fix two. The workspace and each engine take two to three weeks, and a website four to six.
Thirty days of fixes are included. After that, support is optional: from $1,500 a month, month to month, on 30 days' notice.
Every build has acceptance tests agreed at kickoff, such as ten questions your insights engine must answer with the same numbers as your trusted report. If it fails one at handover, we keep working at no charge until it passes.
Nowhere new. It stays in your own accounts, on business AI plans with admin controls. We don't copy it into ours.
Tell us which part of your marketing still runs on copy and paste.
We reply within one business day. After a 30-minute call, you get a written proposal with scope, a fixed price and the number the build has to move.