Starting prices on this site
The AI audit starts at $3,000 and monthly work at $2,500 a month. The price in your proposal is fixed before we start.
AI setup for small and medium businesses: We set up AI to take routine work off your team.
We're a small team of marketers and developers. We find the work in your business that AI can do or speed up, like customer emails, quotes, weekly reports and social posts. Then we set it up, often on software you already pay for, and show your team how to use it.
We start with a one-week AI audit from $3,000. Monthly work, from $2,500 a month, sets AI up in the first month.
Tasks AI can do for your teamExamples
Draft replies to customer emails, with your real prices
Turn a voice memo into a quote
Turn a meeting into a follow-up email and a to-do list
Draft this week's social posts and newsletter
Reply to Google reviews in your tone
For each one, the AI first checks your price list, your tone of voice and what it must never share.
Starting prices on the siteFixed before we start
Set up in two weeksAfter a one-week audit
Often on software you haveGoogle and Microsoft now include AI
Yours to keepSet up in your accounts, not ours
What AI can do
Work AI can take off your team's hands.
For everyday tasks we set up assistants. An assistant is a set of saved instructions for one task, like replying to enquiries, and your team picks it by name. Bigger pieces of work are separate projects, each with a fixed price in your proposal.
Answering customer emails and enquiries
What we set upMonthly work
An assistant that drafts replies in your tone, using your real prices and policies. One of five assistants we build in your first month.
What changes
Your team checks and sends a draft instead of writing every reply.
Writing quotes and proposals
What we set upMonthly work
An assistant that turns your notes or a voice memo into a quote from your price list. Part of the AI setup in your first month.
What changes
Every quote uses your current prices and layout.
Pulling together the weekly report
What we set upAI reporting
Ask about your sales and marketing numbers in plain words, and get a summary every Monday.
What changes
The report arrives without anyone building it.
Blog posts, web pages and press releases
What we set upAI content
Drafts in your voice, based on what your customers search for, with every fact linked to its source.
What changes
You edit and approve instead of starting from a blank page.
Images for your website, ads and social media
What we set upAI images
Pictures in your brand's style, made with the image tools in your AI subscription.
What changes
Fewer stock photos, and no photo shoot for every campaign.
Changing your website
What we set upNew website
Someone on your team types the change they want, the AI makes the change, and you approve a preview.
What changes
No waiting for a developer to change a headline.
Knowing which ads bring customers
What we set upLead tracking
Every enquiry tagged with the ad or channel it came from.
What changes
You can see which ads to keep and which to stop.
Not knowing where to start
What we set upAI audit
The tasks AI should handle first, what the AI will cost each month and what must never be pasted into AI. From $3,000.
What changes
You get a written plan in one week.
How it works
From the start of your audit to a team using AI, in about three weeks.
Before we start
A 30-minute call
Tell us what takes up your team's time. Within two business days you get a written proposal with a fixed price.
Week 1
AI audit
We talk to you and your team, check the software you pay for, and write down the tasks AI should handle first.
Weeks 2 and 3
AI setup
The first two weeks of monthly work. We set AI up for those tasks, write down your prices, tone of voice and what the AI must never share, and test it all on your real work.
Handover
An hour with us
Your team then gets short videos and a one-page guide. Every month after, we add a new assistant or automation.
Prices
What it costs.
Start here
AI audit
The tasks AI should handle first, what the AI will cost each month and what must never be pasted into AI. One week.
From $3,000The fee comes off your monthly work if you start within 60 days.
Then
Monthly work
AI set up for your team in the first month, with five assistants. Then a new assistant or automation every month.
From $2,500 a monthThe first six months are fixed, then month to month.
Projects
Bigger projects
AI reporting, content and images run on the AI setup. Lead tracking and websites don't need it.
Fixed priceQuoted in your proposal, usually after the audit.
Why Optimitor
Who we are, and why work with us.
We're a small team of marketers and developers. We used to run a search marketing agency. Then we moved our own work onto AI, and now we set up the same for other businesses. More about us.
Prices
Speed
Working in weeks
An audit in one week and the setup in two. Bigger projects take two to six weeks.
Cost
We start with what you have
Google Workspace and Microsoft 365 business subscriptions now include AI. If yours does, we set that up before you buy anything new.
Accuracy
Your details, written down
Your prices, your tone of voice and what the AI must never share go into one short document that the AI reads before every task. We call it your rulebook.
Ownership
It's yours
Everything is set up in your accounts. If you stop working with us, it all stays yours and your team can keep running it.
Guarantee
Free fixes until it passes
We agree tests before we start. If something fails a test when we hand it over, we keep working for free until it passes.
FAQ
Common questions.
No. We do the technical work. Your team gets an hour with us, a short video for each assistant and a one-page guide, all in plain words.
Whichever business subscription suits your team. Often that's the AI already included in your Google Workspace or Microsoft 365. Otherwise it's a business subscription from OpenAI or Anthropic.
Your rulebook and assistants are plain documents, so they move with you if you ever switch.
Often not. If you do need an AI subscription, it costs about $20 to $25 a person a month, paid straight to the provider. Our AI audit lists every cost before you commit to anything.
We only use business subscriptions whose terms say your data isn't used to train their AI. The one-page AI policy we write with you tells your team what they must never paste in, and your data stays in your own accounts. We don't copy it into ours.
The AI audit takes one week, and the setup takes the first two weeks of monthly work. Lead tracking and AI images take two weeks, AI reporting two to three, AI content three, and a new website four to six.
Monthly work carries on. Each month we add a new assistant or automation, fix what breaks when the tools change, and send a one-page note on the hours saved. The first six months are fixed, then it's month to month.
We agree tests before we start, such as three real customer emails your reply assistant has to answer correctly. If something fails a test when we hand it over, we keep working for free until it passes.
No. We set things up and your team runs them. Monthly work adds to the setup each month, but your team does the work. If you want an agency to run your marketing, we're the wrong firm.
From the blog
Guides for getting started with AI.
Guide · Getting started with AI
AI for small business: where to start, and what it costs
Most small businesses have tried AI, but few use it every week. Pick five tasks, check the AI you already pay for, write the rules, test and measure.
Read the guideGuide · Getting started with AI
How to write an AI policy for your marketing team, with a free template
A marketing team needs two short documents: an AI policy for the people, and a short set of instructions for the AI itself. What goes in each, with a free template.
Read the guideFree · The Optimitor Rulebook
Twelve rules for using AI in your business
The rules every setup we do follows, free to copy, plus a template for your own rulebook and a one-page AI policy for your team.
Read the rulesBook a call
Tell us what takes up your team's week.
We reply within one business day. After a 30-minute call, you get a written proposal with a fixed price, or a straight answer that you don't need us yet.