AI visibility baseline
Where you're mentioned and cited today across ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, against three competitors you choose.
GEO agency
Generative engine optimization services
We get your brand named and cited when people ask ChatGPT, Perplexity, Gemini and other AI assistants about your category. Each month you see where you show up and who gets named instead.
What GEO is
Being cited and being recommended are different results.
An assistant can read your site, quote a fact from it, and still recommend a competitor as the product to buy.
GEO works on both outcomes: getting your pages used as sources, and getting your brand named in the answer. We measure them separately because they need different fixes.
01
They search the web
ChatGPT, Perplexity, Gemini and Claude pull live web results for many questions. If their crawlers can't reach a page, or it doesn't rank for the query, the assistant rarely sees it.
02
They trust other sources
For “best” and “which should I choose” questions, answers draw on review platforms, comparison articles, publications and forums more than on vendor websites.
03
They need to know who you are
Inconsistent names, categories and descriptions across your site, LinkedIn, Crunchbase, G2 and other profiles make you harder to place. Consistent facts make you easier to recommend.
04
They quote clear passages
Direct answers, specific numbers, tables and plain comparisons get quoted. Vague positioning copy gets skipped.
What's included
What the GEO service covers.
Each piece of work exists to move one of two numbers: how often you're named, and how often you're cited.
01
02
Buyer prompt research
The questions people ask AI at each stage of a purchase, built from keyword data, sales calls and the words your customers use.
03
Cited-source analysis
Which domains and pages the engines cite for your category, so outreach goes where the answers come from.
04
Entity and brand consistency
One accurate description of what you do and who it's for, used across your site, schema, profiles and directories.
05
GEO content
Comparison, alternatives, pricing and FAQ pages with clear answers a model can quote.
06
Third-party source development
Reviews, best-of lists, publications and community threads that AI assistants draw on.
07
Crawler access
robots.txt, CDN and firewall checks for the crawlers behind ChatGPT, Perplexity and Claude search.
08
Fixes for inaccurate answers
When AI gets your pricing, features or category wrong, we trace the source and work to correct it.
09
Monthly GEO report
Mention rate, citation rate, share of voice, cited sources and AI referral traffic, with next month's priorities.
How a GEO engagement runs
From baseline to movement.
Weeks 1–3
Baseline
Prompt set, a five-engine baseline, competitor share of voice and a map of the sources AI cites in your category.
Weeks 3–6
Foundations
Crawler access, entity cleanup, schema, and the first rewrites of pages AI already reads.
Weeks 6–12
Sources and content
Outreach to lists, review platforms and publications, plus new comparison and alternatives pages.
Monthly
Report
Movement by engine and prompt group, what drove it, and what we're doing next.
Day 90
Review
Results against the baseline and the plan for the next quarter.
What we measure
Four numbers that show whether GEO is working.
Mention rate
Share of tracked prompts where your brand appears in the answer.
Citation rate
Share of prompts where the engine links to your site as a source.
Share of voice
Your mentions against those of the competitors you name, by engine.
AI referral traffic
Visits and conversions from AI assistants, tracked in GA4.
Common questions
GEO questions.
A GEO agency works on generative engine optimization: getting a brand named and cited inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Good GEO work sits on top of solid SEO instead of replacing it.
SEO earns a position in a list of links. GEO earns a place inside a generated answer. The underlying work overlaps heavily, because answer engines draw from pages that rank and sources they trust. Measurement is where the two differ most, so we track both.
We can improve the conditions that make it likely, and we can measure whether it's happening. We can't guarantee it, and neither can anyone else. ChatGPT is often the hardest engine to move because it leans on third-party review and comparison coverage more than on a brand's own content.
Often, yes. Strong SEO frequently produces a brand that gets cited as a source without being recommended as a product. That gap is common, and you only see it when you measure mentions and citations separately.
Crawler and entity fixes can change answers within weeks, as engines re-crawl your pages. Third-party coverage takes longer. In a competitive category, plan on about three months before movement is clear.
We can add one, but it isn't where we spend your budget. Google says you don't need new machine-readable files, AI text files or special markup to appear in its AI features, and we haven't seen evidence that an llms.txt file changes which brands assistants recommend. (Google Search Central)
GEO is available as its own retainer or as part of our SEO + GEO program. Retainers start at $2,000 a month with a 90-day first term, then month-to-month. See pricing.
Related services
Often paired with this service.
Get a proposal
Find out who AI recommends in your category.
Tell us your category and the competitors you lose to. We reply within one business day to book a call, then send a written proposal for a GEO retainer or the full SEO + GEO program.