Question research
Questions from People Also Ask, Search Console, sales calls, support tickets and AI prompts, grouped by topic and intent.
AEO agency
Answer engine optimization services
AEO gets your pages quoted as the answer in Google AI Overviews and AI Mode, featured snippets, People Also Ask boxes, and the replies voice and AI assistants read out.
What AEO is
Answer engines quote the clearest passage they can find.
AEO is the practice of structuring pages so an engine can lift a direct, attributable answer from them.
Google says there are no special requirements for AI Overviews or AI Mode beyond normal search eligibility. What wins is SEO done well, plus pages that answer real questions plainly.
Source: Google Search Central, “AI features and your website”
01
Direct answers, stated early
Every commercially important question gets a clear answer near the top of the page it belongs on.
02
Specific figures over adjectives
Engines quote prices, timeframes, numbers and named comparisons. They rarely quote claims about being industry-leading.
03
Structured data that matches the page
Markup that reflects what's written on the page, never markup bolted onto vague copy.
04
Question coverage
The real questions people ask, mapped and answered, including the awkward ones about price and fit.
What's included
What the AEO service covers.
01
02
Answer-first rewrites
We restructure the pages that matter most to revenue so each section opens with the answer, then gives the detail.
03
FAQ and glossary pages
Dedicated answers for the questions and terms people search for, linked from the pages that sell.
04
Tables and comparisons
Specs, pricing tiers and feature comparisons in clean HTML tables that engines can parse.
05
Structured data
Organization, product, article, breadcrumb and FAQ markup that matches the visible page. Google limited FAQ rich results to a small set of sites in 2023, so we use FAQ markup to make answers easier to parse, not to chase a search feature. (Google)
06
Passage-level edits
Short, self-contained paragraphs under descriptive subheadings, so one passage can answer one question without extra context.
07
Featured snippet targeting
We find snippets your pages could win and reformat the answer to match: a paragraph, a list or a table.
08
Conversational queries
Answers phrased the way people speak, for questions asked out loud or typed as full sentences.
09
AEO tracking
AI Overview citations, AI Mode presence, featured snippets and People Also Ask positions for your tracked questions.
What the work looks like
The same question, answered two ways.
People ask what things cost, how long they take and how they compare. Pages that answer plainly get quoted. Pages that dodge the question get skipped.
Before
How much does Ledgerly cost?
Ledgerly offers flexible pricing tailored to the unique needs of growing finance teams. Every business is different, so we partner with you to build a plan that delivers value at every stage of your journey. Contact our sales team to learn more.
After
How much does Ledgerly cost?
Ledgerly costs $12 per user per month on the Team plan and $24 on the Business plan, billed annually. Business adds approval workflows and ERP sync. Companies with more than 250 users get custom pricing, and every plan includes a 14-day free trial.
Illustrative example. Ledgerly and its prices are invented to show structure.
How we work
How the work runs.
Weeks 1–2
Research
We collect the questions people ask and check which of your pages answer them today, and how well.
Weeks 2–6
Restructure
Answer-first rewrites of the pages closest to revenue, plus new FAQ and glossary pages where gaps exist.
Weeks 4–8
Mark up
Structured data and tables that match the content, validated before release.
Monthly
Track
Citations in AI Overviews and AI Mode, snippets won and lost, and clicks from Search Console.
What we measure
Where your answers show up.
AI Overview citations
How often Google's AI Overviews link to your pages for your tracked questions.
AI Mode presence
Mentions and links in Google AI Mode answers for the same questions.
Featured snippets
Snippets and People Also Ask positions won and lost.
Search clicks
Clicks and impressions from Search Console for the pages we've restructured.
Google includes AI Overview and AI Mode traffic in Search Console's overall web search data, so we track citations with a separate tool. Source: Google Search Central
Common questions
AEO questions.
Answer engine optimization (AEO) is the practice of structuring content so a search or AI engine can lift a direct, attributable answer from your page. Done properly, it's a content and structure discipline built on solid SEO.
SEO earns rankings. AEO shapes pages so engines can quote them as the answer, mostly in Google's AI Overviews, AI Mode and featured snippets. GEO works on mentions and recommendations in AI assistants such as ChatGPT and Perplexity. They overlap, and we plan all three together.
Not on its own. Google says AI Overviews and AI Mode need nothing beyond normal search eligibility. Schema helps engines understand a page, but the answer still has to be on the page, written clearly, on a page that ranks. (Google Search Central)
Yes. Search Console counts traffic from AI Overviews and AI Mode inside your normal web search data and doesn't report it separately, so we track citations for your question set with a dedicated rank-tracking tool. (Google Search Central)
Rewrites of pages that already rank can win snippets and AI Overview citations within weeks of Google re-crawling them. New pages take as long as any new page takes to rank.
AEO is part of our SEO + GEO program and our GEO retainers, which start at $2,000 a month. See pricing.
Related services
Often paired with this service.
Get a proposal
Become the answer to your buyers' questions.
Send us your site and the questions your customers ask most. We reply within one business day to book a call, then send a written proposal.